Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim

About this book

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Renée Mauborgne’s research shows that is not the way to create profitable growth in the future. In their book Blue Ocean Strategy—now expanded and with a new Preface b